When you apply a pheromone perfume, the synthetic pheromones blend with your skin’s natural chemistry and are detected by others through their vomeronasal organ — a sensory receptor linked to emotional and social responses. This can trigger feelings of attraction, trust, and connection in those around you, often without them even realising why they’re drawn to you.

The effect is subtle but powerful: people may find themselves more attentive, more engaged, and more attracted to your presence.

Liquid London fragrances are designed to last 6–8 hours on the skin. For best longevity, apply to pulse points — wrists, neck, and behind the ears — where body heat helps diffuse the scent throughout the day. Moisturised skin holds fragrance longer, so applying after a shower or over an unscented body lotion will extend the wear time.

For maximum effect, apply to your pulse points: the inner wrists, the sides of your neck, behind your ears, and the inside of your elbows. These areas generate heat that activates the fragrance and helps the pheromones radiate outward. Avoid rubbing your wrists together after application — this breaks down the top notes and reduces longevity. A light spritz from 10–15cm away is all you need.

Yes — all Liquid London fragrances are 100% vegan and cruelty-free. We never test on animals, and every ingredient in our formulas is ethically sourced. Our bottles are made from recyclable glass and our packaging is designed to minimise waste. You can smell amazing and feel good about it.